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Smart business: Spotting fraudulent practices

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Image source: Pixabay.com       Fraudulent business transactions have always been one of the most common complaints of business owners and consumers alike. Since there are countless ways people can commit fraud, everyone should know how to spot these practices. Below are some red flags that may very well lead to fraud. Steve Sorensen . Messages with error-filled content : A common characteristic of emails and text messages from scammers is erroneous content in terms of grammar and spelling. Misspelled words, wrong punctuation, and inconsistent capitalization are definite red flags. Image source: Pixabay.com  Messages with overly dramatic calls to action : Fraudulent messages also contain calls to action that elicit strong emotions. Some messages include phrases such as “Very important” or “Urgent help needed ASAP.” Steve Sorensen . Employment fees : Most of the time, when a company asks applicants for payment to get a certain job, it s...

Common online business scams

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Popular internet scams -- Steve Sorensen embezzlement It’s no secret that the internet is riddled with tons of schemes aimed at getting people’s money. Scammers online often masquerade as legitimate businesses, making it hard to discern unless one really studies offers closely. And more and more of them are appearing in our email inboxes and on our social media pages. This blog will look at some of the most prevalent online scams and explain how you can better protect yourself and your business. Steve Sorensen embezzlement. The Nigerian letters scam Most people know of this by now, but it continues to be prevalent. A person will receive an email from a certain individual from the African country, explaining a huge inheritance and asking for your money to have it registered. This embezzlement will gradually escalate to various fake needs like a visa application, travel expenses, and so on until the sender finally vanishes with their “investment.” Steve Sorensen embezzlement . Ma...

Tips for boosting your business’ social media presence

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There are plenty of ways to strategize your social media presence. But by being wise about it and using the existing platforms properly, you will reap the many benefits of social media marketing. Hereunder are some tried-and-tested social media approaches you can harness for your business, courtesy of CPA and finance expert Steve Sorensen. Image source: hiveage.com First off, give clear instructions on call-to-action posts. Make sure that you mention the exact action you’d like your audience to take for your posts. The idea is that good content should not just be liked, but shared, retweeted, and commented on. Image source: sproutsocial.com Of course, this entails creating a conversation. Social media sites like Facebook and Twitter allow you to connect one-on-one with your customers. Therefore, make full use of direct messaging, mentions, and comments to spark a dialogue. Focus on what your audience are talking about and what they value the most. Update your pages reg...

Cryptocurrency and what lies ahead for banking and finance

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My name is Steve Sorensen, CPA. While being an accountant is my job, my passion lies with helping people with their finances by giving advice and discussing about the latest banking and financial trends. Image source: ethnews.com Today, I want to put the spotlight on one of the most popular (some would say infamous) financial and technological trends in recent times – cryptocurrency. The favored son of blockchain technology, no other technological breakthrough has held as much promise and controversy as cryptocurrency. The main issue for traditionalists is quite obvious – cryptocurrency does away with banks. This brings me to the second Steve Sorensen point – how has cryptocurrency affected global banking as a whole? Theoretically, fractional-reserve banking will shoulder most of the brunt of the changes brought about cryptocurrency. Financial experts foresee a shift to the overall number of credits given, which may threaten the stability of banking as a whole. Howe...

Tips on beginning a sound investment portfolio

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Image source: moneysense.com.ph First off, we’ve to mention that how you decide on allocating your assets for your portfolio today will be subjected to future economic fluctuations and redefined by possible alterations in your investment objectives. This means you’ve to regularly track your asset allocation and, when needed, spend time rebalancing. Having said that, you need to make your portfolio as financially sound as possible, based on good risk tolerance, asset allocation policy, and design. And knowing your personal investment goal is the key first step. Why are you investing to begin with? Is it to prepare for your kids’ college education? To buy a new car or house? You need to identify exactly which ones top your priority to better handle liquidity needs and time frames. Image source: flexscore.com Speaking of liquidity, which essentially means the speed by which you convert your investments into cash, decide on the portfolio content based on your need. F...