Tips for boosting your business’ social media presence
There are plenty of ways to strategize your social media presence. But by being wise about it and using the existing platforms properly, you will reap the many benefits of social media marketing. Hereunder are some tried-and-tested social media approaches you can harness for your business, courtesy of CPA and finance expert Steve Sorensen. Image source: hiveage.com First off, give clear instructions on call-to-action posts. Make sure that you mention the exact action you’d like your audience to take for your posts. The idea is that good content should not just be liked, but shared, retweeted, and commented on. Image source: sproutsocial.com Of course, this entails creating a conversation. Social media sites like Facebook and Twitter allow you to connect one-on-one with your customers. Therefore, make full use of direct messaging, mentions, and comments to spark a dialogue. Focus on what your audience are talking about and what they value the most. Update your pages reg