Tips for boosting your business’ social media presence

There are plenty of ways to strategize your social media presence. But by being wise about it and using the existing platforms properly, you will reap the many benefits of social media marketing. Hereunder are some tried-and-tested social media approaches you can harness for your business, courtesy of CPA and finance expert Steve Sorensen.

Image source: hiveage.com

First off, give clear instructions on call-to-action posts. Make sure that you mention the exact action you’d like your audience to take for your posts. The idea is that good content should not just be liked, but shared, retweeted, and commented on.

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Of course, this entails creating a conversation. Social media sites like Facebook and Twitter allow you to connect one-on-one with your customers. Therefore, make full use of direct messaging, mentions, and comments to spark a dialogue. Focus on what your audience are talking about and what they value the most.

Update your pages regularly. This might mean posting multiple times daily to keep your audience reminded that your brand should be a priority. Remember that people log on to their social media sites at different times, so post consistently. However, don’t just flood your feeds with content; make sure each post is relevant and close to the norm. An average of two to three posts a day per social media platform is the ideal.

Finally, make it a point to respond to existing and potential customers quickly. This makes for a good first impression among prospects and fosters loyalty in long-time clients. It not only shows that you care about their concerns and desires, but also allows for faster sales and issue resolution, explains Steve Sorensen.

Certified Public Accountant Steve Sorensen regularly monitor trends related to investments, banking, loans, foreign exchange, real estate, and fixed-income assets. He helps companies avoid employee embezzlement and improve their overall financial structure. Visit this blog for related posts.

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